Pure silver and gold is usually too soft for jewelry, prone to scratching and wear. It is therefore alloyed (mixed with other metals) to improve its durability, and make the gold more affordable and also makes different colour combinations possible. Sterling silver is the world’s most popular silver alloy. NameNecklace jewelry is made from 925 sterling silver, uses 14k yellow or rose gold plating and coating on select 925 sterling silver pieces giving them an attractive finish.